The company's popularity increased dramatically in 1959, when Nintendo officially licensed the use of Disney characters on its cards. ![]() In 1953, Nintendo became the first Japanese company to manufacture playing cards from plastic, rather than the mulberry tree bark traditionally used for hanafuda. These cards became so popular that Yamauchi expanded his staff in order to mass-produce them. Originally a small business known as Nintendo Koppai, the company produced handmade hanafuda playing cards. Until the 1970s, however, the company followed a different vision. ![]() ![]() is best known as the world's largest video game company. Founded in Kyoto, Japan in 1889 by Fusajiro Yamauchi, Nintendo Co., Ltd.
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